MISSION, VISION AND VALUES

MISSION:
CHANGE THE NARRATIVE.

We’re on a mission to center stories and perspectives that mainstream media often miss.

We believe in the power of personal narratives to spark meaningful conversations and shift power from extractors to justice. Through our diverse and expansive media initiatives including podcasts, investigative journalism, and live storytelling events, we uplift voices and share stories that have long been sidelined and overlooked. 

Our focus on Environmental Justice spotlights the connections between racial, social, and climate justice. 

As the sole multicultural media platform of our kind, we’re proud to bring together community organizers, journalists, activists, and creatives to tell stories that reflect the diversity of human experiences — and we do so in a way that is nuanced, sensitive, and in-depth.

VISION:
SHIFT POWER TO JUSTICE.

We envision a future where the mainstream environmental narrative centers the experiences of Indigenous communities and people of color who are most impacted by—and best positioned to solve—environmental injustice.

Our vision is a future where the stories we tell as a society are inclusive, truth-based, human-centered, and power a just and equitable society.

VALUES:

  • MEET PEOPLE WHERE THEY ARE

    We make digestible and shareable media that emphasizes key connections around social, racial, and climate justice.

  • DECOLONIZE NARRATIVES

    We center counter-narratives to the stories often guided by whiteness.

  • PASS THE MIC

    We amplify the stories of climate justice voices and their calls-to-action, with a focus on untold and historically excluded narratives.

  • CREDIBLE

    We focus on trust by emphasizing lived experiences and research that act as a starting point for people to learn more about Environmental Justice.